Cover photo by はくせき
The digital camera market is regaining momentum, with Chinese Gen Z at its core. Despite advancements in smartphone camera technology, why are young people returning to digital cameras?
The answer lies in their unique photo culture leveraging social media and a commitment to 'authentic image quality.' This time, we explore the ongoing digital camera boom in China.
Photo by akira
A Photo Culture Beyond Just 'Looking Good' Created by Social Media
For young people in China, photography is not just about recording moments but an essential means of self-expression. On popular social media like RedNote, film-like tones and delicate bokeh effects are trending.
Photo by mori_hero
Digital cameras, which can achieve these expressions that are difficult to replicate with smartphone cameras, are stimulating their creative drive. In response to this growing demand, digital camera shipments to China are expected to increase by 25% in 2024 compared to the previous year.
The Authentic Image Quality Sought by Gen Z
While the latest smartphone cameras can take beautiful photos through advanced software processing, they can't match digital cameras equipped with large sensors and high-performance lenses. Chinese Gen Z is increasingly interested in high-end cameras, seeking more realistic colors and rich gradation expression.
Photo by akira
In fact, the average price of cameras exported to China in 2024 is expected to be 97,000 yen (about $637), with popular models reaching 15,000 yuan (about $2,100). This is not just a temporary boom but a reflection of a preference for authenticity.
Cameras Becoming a 'Status Symbol'
Owning a digital camera is becoming a new lifestyle symbol for Chinese Gen Z. The sight of Chinese couples visiting Tokyo, taking photos with Sony or Fujifilm cameras, and posting them on RedNote epitomizes this trend.
Cameras have evolved from mere shooting tools to items for expressing one's aesthetic sense and lifestyle. The integration with social media has brought digital cameras back into the spotlight in the Chinese market.
