Cover photo by Yuzurigima
A new law banning TikTok in the United States has been upheld by the federal appeals court. As a result, if ByteDance does not sell TikTok, the ban will take effect after January 19, 2025.
This decision could impact creators' earnings and freedom of content sharing, causing ripples throughout the user community.
National Security and Privacy
The primary reason for the TikTok ban is considered to be national security risks. The U.S. government has pointed out the possibility of the Chinese government accessing personal data through ByteDance, raising concerns about the misuse of vast amounts of American citizens' data.
Photo by ユウ3850
On the other hand, TikTok argues against the ban, citing 'data protection through investment' and 'infringement of freedom of expression.' However, the court has determined that this law is an appropriate response to limit 'data collection by foreign forces.'
Challenges for Creators and Revenue Structures
The TikTok ban could significantly impact creators in the U.S. Especially influencers who earn income through the app will need to seek new revenue sources. Additionally, the suspension of distribution on Google Play and the App Store will not only block new user inflow but also prevent existing users from receiving app updates.
In such a situation, transitioning to other platforms and building a new follower base becomes urgent.
Future Developments
If the ban takes effect, TikTok users will need to use alternative platforms. Influencers and content creators are recommended to expand their activities across multiple platforms to protect their brands.
Photo by ICHIHO
Additionally, general users should be cautious about app usage for safe data sharing. It is important to pay attention to the latest information as policy changes under the new presidential administration are possible.
