No Change in Algorithm: Unveiling the Truth Behind Instagram's Declining Reach | Release #105
cover image by asagiman
Have you heard the rumors about changes in Instagram's algorithm?
Many users are feeling its impact, but what is the actual situation? This time, we delve into the unexpected truth revealed by Instagram's CEO, Adam Mosseri, regarding this issue.
Two Reasons Why Posts Aren't Reaching Followers, According to CEO Adam Mosseri
On April 5, 2024, Instagram's CEO, Adam Mosseri, unveiled the truth behind why posts aren't reaching followers. Mosseri stated, "The cause is not the algorithm, but rather more fundamental issues."
In a statement on Threads, Mosseri urged Instagram users who noticed a recent decline in reach to stop blaming the algorithm immediately. He asserted, "The algorithm is not the culprit," and revealed that two reasons are actually influencing the situation.
The first reason is quite simple: followers aren't opening Instagram. The second is that users aren't seeing all the posts in their feed.
Unceasing Rebuttals from Users
However, users, especially influencers, accused Mosseri of spreading misinformation and gaslighting.
They argue that prioritizing "recommendations" over accounts they follow is causing an overall drop in engagement. Some users claim that "the overall reach numbers have indeed decreased."
Mosseri's Proposal to Shift Perspectives
Meanwhile, Mosseri suggests focusing on view counts and likes rather than follower numbers as a new approach to increasing reach on Instagram.
He advises that these metrics "more accurately reflect content relevance and popularity, and are less affected by algorithm changes or increased competition." This statement may help deepen the understanding of engagement and reach on Instagram. However, discussions with users are likely to continue.
