
Cover photo by 伊藤いと
The rapid advancement of camera and AI technology is transforming the environment for creators. Recently, AI-driven video production has gained attention, with the partnership between and serving as a prime example. This collaboration highlights the potential of AI in evolving content creation in the film industry, while also increasing ethical concerns and legal constraints regarding AI usage.
In particular, new legislation in California has been enacted to protect actors' rights, regulating the unauthorized creation of digital clones by AI. These developments prompt a reevaluation of how AI technology and creators can coexist.

Photo by daphoto
The Potential and Risks of AI in Video Production
The partnership between and brings new possibilities to video production through AI, while also highlighting new challenges regarding copyright and creators' rights.
AI-driven content creation aims to reduce production costs and improve efficiency, but there is growing concern among creators about their works being used for AI model training without permission. Unauthorized use has emerged as an ethical issue, making the protection of creators' rights a crucial theme alongside AI technology's evolution.
Perspectives on Intellectual Property
As AI technology evolves, creators need to verify and manage how their works are utilized. Notably, California's new law marks an important step in protecting actors and creators from unauthorized digital cloning by AI.

Photo by Rin
This legislation indicates the need for new guidelines to balance the convenience and efficiency offered by AI technology with rights protection and ethical use. Creators must consider strategies and knowledge to protect their rights and creativity while benefiting from technology.
Future Developments and Changing Roles
As AI continues to evolve in video production, creators have opportunities to explore uncharted territories. By viewing AI not just as a tool but as a partner to enhance their creativity, new possibilities for expression may emerge.

Photo by TONE
The future of video production will likely hinge on the harmony between AI and human creativity, with both complementing each other.