Canon Achieves World Share No.1 for 21 Consecutive Years, New Product Announcements from Fujifilm and Sigma | Release #61

Canon announced on February 20, 2024, that it has secured the No.1 position in the global market share for interchangeable lens digital cameras for 21 consecutive years. This long-standing success is supported by a diverse camera lineup catering to a wide range of users from beginners to professionals, and a rich variety of over 115 RF and EF lenses. Starting with the launch of the EOS Kiss Digital in 2003, the latest EOS R5 features 8K video recording capabilities, and the EOS R3 has significantly improved high-speed continuous shooting and moving subject tracking performance. In 2023, Canon continues to lead market demand through the introduction of new products, including the EOS R50 and EOS R8, and the expansion of the RF lens lineup.

Fujifilm announced on February 20, 2024, that it will release the high-end compact digital camera FUJIFILM X100VI (hereafter, X100VI) in late March 2024. The X100VI, the latest model in the X100 series, features a back-illuminated sensor with approximately 40.2 million pixels and the latest processor, maintaining a compact and lightweight body weighing 521g, while also incorporating the series' first in-body image stabilization feature.

The X100 series boasts a history of over 12 years, consistently receiving high support from fans, demonstrating the fruition of continuous development investment by the manufacturer. Many are eagerly anticipating the release date of this new product.

Sigma Corporation announced on February 21, 2024, the release of two innovative interchangeable lenses: the 500mm F5.6 DG DN OS | Sports and the 15mm F1.4 DG DN DIAGONAL FISHEYE | Art.

A prime telephoto lens designed exclusively for full-frame mirrorless cameras, characterized by its compact and lightweight design. The scheduled release date is March 14, 2024, with a price of 495,000 yen (including tax). Advanced optical design achieves remarkable resolution and compactness.

The first diagonal fisheye lens with an open aperture of F1.4 for 35mm full-frame cameras. The scheduled release date is March 14, 2024, with a price of 330,000 yen (including tax). It provides overwhelming resolution across all scenes, including astrophotography, with a 180° angle of view.

cover image by Shimakou