Cover photo by takitokk
Meta has announced a new video editing app for Instagram called 'Edits'. This free app simplifies short video editing while offering advanced AI tools and analytics, providing creators with an optimal production environment.
Particularly, with the backdrop of the TikTok ban in the United States, further expansion in the video production market is anticipated.
©︎ Instagram
Multi-Functional Design for Beginners and Professionals
'Edits' combines simple usability with professional-grade editing features. Key features include:
- AI tools such as automatic subtitle generation and background noise removal
- A high-quality camera capable of frame-by-frame editing and resolution settings
- Advanced editing functions like green screen compositing and AI animation conversion
- A workflow design that integrates idea management to posting
©︎ Instagram
This allows beginners to enjoy video editing smoothly, while offering advanced users a tool to expand their creative expression possibilities.
Market Background and Impact on Creators
With the TikTok ban in the U.S. leading to the suspension of related app 'CapCut', the launch of 'Edits' is very timely. Instagram's head, Adam Mosseri, has been committed to developing an app that meets creators' needs by providing the best tools.
Notably, the ability to export videos without watermarks and the freedom to share across other platforms are crucial points considering competitors.
Exploring the Potential of Next-Generation Creativity
'Edits' aims to establish a new foundation in the short video trend by incorporating 10-minute video editing and real-time analytics. It is especially suited for young creators to produce content that showcases their individuality.
Photo by 吉田 草風
Why not experience its appeal through iOS pre-orders before the official release in March 2025?
