magazine
2024.12.15

Exploring Opportunities with Instagram's New Feature 'Trial Reel' | Release #397

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Cover photo by ユウキ/Yuki

The newly introduced 'Trial Reel' by Instagram is a groundbreaking feature that allows creators to test video content visible only to non-followers. This enables creators to explore new genres and expression methods without being confined to their existing follower base. In this article, we will introduce the mechanism of Trial Reel, how to utilize it, and its potential.

A Platform for Free Expression Beyond Followers

The greatest appeal of Trial Reel is the ability to freely experiment with new content without worrying about follower expectations. By leveraging this feature, fashion creators can venture into music, or landscape photographers can post documentary-style videos, enabling new cross-genre challenges.

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Based on engagement data such as views, likes, and comments received within 24 hours of posting, creators can efficiently understand which ideas resonate with audiences.

Ways to Harness Creativity

The key to mastering Trial Reel is 'focused experimentation' and 'data utilization'. By officially publishing high-performing content based on data analysis, creators can expect an increase in followers and enhancement of brand value.

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The New Future Brought by Trial Reel

Instagram's Trial Reel not only helps hone shooting and editing skills but also provides an opportunity to gain new creative inspiration. Through this feature, everyone can test their unique perspectives and expand their connections with new followers and fellow creators. Why not try Trial Reel now to discover your unseen potential?