magazine
2024.10.03

How to Utilize Instagram's New Feature 'Best Practices' | Release #329

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Cover photo by Tsubasa Mfg

Instagram has introduced a new feature called 'Best Practices' that provides advice for more effective creative expression in photos and reels. This tool is designed for professional accounts, offering insights on improving audience engagement, understanding algorithm mechanics, and monetizing content. 'Best Practices' can be accessed within the 'Professional Dashboard'.

This time, we introduce tips to maximize this feature for enjoying photography and posting even more.

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Photo by the Oji brown

Basics of Creative Work

The 'Creation' category of 'Best Practices' outlines the basics of capturing attention-grabbing photos. You can also learn about the frequency of posts and how to use trending audio and hashtags.

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© Meta

As Instagram recommends, creating visually appealing photos and paying attention to captions and feed layout can make your content more noticeable to users. Combining this with short reels supports creating impactful videos for viewers.

Methods to Enhance Engagement

The 'Engagement' category provides information necessary to increase engagement on Instagram. Understanding how your content is perceived by your audience is crucial for boosting engagement.

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© Meta

Creating relatable stories and reels can lead to more reactions and shares, naturally giving you an advantage in the algorithm.

Boosting Reach and Monetization

In the latest Instagram trends, 'Reach' is considered the most important metric, with the focus on how many people see your posts rather than the number of followers. By referring to the 'Reach' category, your reels and photos can reach a wider audience.

Additionally, 'Best Practices' includes advice on monetization, teaching you the best ways to profit from your photos and videos. By being mindful of the timing and frequency of your posts and understanding what content is popular, you can explore new aspects of content creation.