
Cover photo by masakun
The hashtag campaign for is ongoing until Wednesday, September 4th! Let's take this opportunity to think about the two similar concepts of 'Nostalgia' and 'Retro'.
At first glance, both seem to express a longing for the past, but they each have different nuances. For example, 'Nostalgia' is strongly tied to personal memories and emotions, based on individual experiences like someone's hometown or childhood landscapes.
In contrast, 'Retro' symbolizes the culture or style of a certain era, referring to reproductions of past designs or trends shared socially.
The Appeal of Retro and Its Difference from Nostalgia
In past campaigns, many wonderful works were submitted, recreating the atmosphere of bygone eras through photography.
For example, photos of old game consoles or second-hand bookstores recreate the culture and lifestyle of that era, evoking the atmosphere of a specific time for viewers.

On the other hand, 'Nostalgia' does not necessarily require temporal elements. It is born from personal memories and emotional connections within people's hearts. For example, the countryside roads of one's hometown or the schoolyard of a childhood school are felt as 'Nostalgia' based on unique personal experiences.

Growing Interest as a Trend
In recent years, both 'Nostalgia' and 'Retro' have gained attention as trends in various design and creative fields. From fashion and interior design to music and photography, there is a growing movement to reinterpret past styles and incorporate them into the present. While Nostalgia emphasizes emotional resonance, Retro offers the charm of style and design revival.

In Conclusion
What do you think?
This time, we focused on the concept of 'Retro' alongside the hashtag campaign for ! Although they seem similar, they are fascinating concepts that rarely coexist, and we hope they provide some inspiration for future ideas...!
By looking at #Retro posts, you might gain a deeper understanding and a new perspective!
At cizucu, we conduct hashtag campaigns and photo contests to inspire photography activities. Register on the app and check out the latest content.