Cover image by ユウ3850
interviewed Maria Yap, Adobe's Vice President of Digital Imaging, addressing various questions related to Adobe and its products, including the introduction of AI technology, pricing, and Lightroom's performance.
The future of photo editing using AI and how the company is responding to user feedback are key points to watch.
The Future of Photo Editing with AI
The interview revealed that the company is heavily investing in the introduction of AI technology. The focus on GPU utilization for performance enhancement has become a hot topic, promising faster and more efficient photo editing.
Yap stated that more filters and features will transition from CPU to GPU usage, enhancing AI-powered capabilities. The progress in how AI is transforming everyday editing tasks should not be overlooked.
Image by しろくてしろい
Adobe's Approach to Reflecting User Feedback
The interview also focused on how the company perceives feedback from users.
Particularly, in response to criticism about the complexity of subscription cancellation procedures, the company emphasized its efforts to improve customer experience. Additionally, Adobe indicated its intention to optimize Lightroom Classic's performance in response to user requests.
Image by daphoto
Adobe's Influence and Future in the Photography Industry
Adobe continues to strengthen its influence as a leading innovator in the photography industry. By evolving products that leverage AI technology and GPU acceleration, it consistently offers new possibilities to creators.
Moving forward, the company is expected to develop cutting-edge technologies that meet user needs, shaping the future of photo editing. For us, Adobe's development could be the key to further enhancing our creativity.
