cover image by Ultra TakaBo-
Recently, has been testing a new feature that is causing significant debate among users. Once updated, users will no longer be able to skip ads and will have to wait until they finish playing. Let's look into the user dissatisfaction and discussions surrounding this.
Unskippable Ads? User Reactions
Users on X (formerly Twitter) discovered this new feature, and Instagram's spokesperson confirmed its existence. According to their posts, a user uploaded a screenshot showing an ad in the Instagram feed with the words 'Ad break' and a pause button, along with a circular timer around it. As expected, criticism from users has emerged, questioning Instagram's policy.
© Reddit | Unskippable ad discovered by a Reddit user overseas
Comparison with Competing Services
This new feature is also being compared with other platforms. For example, on services like and , it is common to be able to skip ads. Instagram's change might lead users to migrate to other platforms.
As an improvement measure, an ad skip feature is essential to reduce user stress and enhance engagement. Alternatively, considering a subscription model to remove ads could also be an option. To ensure the platform's growth, increasing user satisfaction is crucial.
Whether Instagram will fully implement this new feature is still undecided, but it is necessary to keep an eye on user reactions. Future developments are worth watching.
