NAB 2024: Innovative Products Unveiled as AI Leads the Creative Industry | Release #111
cover image by mapo.
NAB 2024: The Event of Cutting-Edge Technology Begins
The largest event in the broadcasting industry, NAB 2024 (National Association of Broadcasters), is being held from April 14 to April 17, 2024, in Las Vegas. NAB has been recognized annually as a hub for groundbreaking technologies that revolutionize video production. This year, products that significantly enhance the quality and efficiency of video production are set to be unveiled.
Further Evolution of the World's Smallest Camera
The Proton Cam, to be unveiled at NAB 2024, boasts an astonishingly small size comparable to a dice. This compact device allows for easy portability and use on video production sites, enabling multifaceted shooting and creative filming.
Leading the Next Generation of Video Production Technology
The newly developed Cine 65mm lens by Irix is also gaining attention. This lens enables high-quality video expression akin to Hollywood films, expanding the creative scope for creators.
High-Speed CFexpress Memory Card and Envoy SSD Announced
In an era where speed and large capacity of data are demanded, the new CFexpress memory card and Envoy SSD announced by OWC demonstrate high performance with 4TB capacity.
AI Impacting the Future of the Creative Industry
Discussions are being held on how the advancement of AI technology and digital archive strategies are influencing the future of the creative industry. Many news stories have been released showcasing technologies that are changing the paradigm of the creative industry.
Issuing Reliable Labels
The introduction of the new 'Made with AI' label enhances the reliability of AI-generated content, making it easier to distinguish between works created by AI and humans.
Strengthening Legal Frameworks for Creative Works
Major platforms, including Meta, are discussing licensing policies for AI-generated photos, and the legal framework of the creative industry is being reviewed. This could lead to changes in the legal framework across the creative industry.
Future Directions of Digital Archives
The acquisition of Motorsport Images by Getty Images marks a significant step in shaping the future of digital archives, greatly contributing to the improvement of digital content storage and access.
Thus, the latest technological innovations and creative initiatives are bringing a fresh breeze to the video and photography industry. For detailed information on each product and technology, please check the linked articles.
