
Cover photo by junna
Have you ever been puzzled about choosing between RAW and JPEG every time you take a photo? Should you prioritize image quality or convenience? There's no need to worry about which is the right choice anymore.
This time, we introduce perspectives to find the optimal format that suits your creative style and future use, along with ideas that can be applied to actual shooting.
The Future Flexibility of RAW
RAW is like the 'raw material' of photography. Through the process of development, you can create your own unique colors and atmosphere. Exposure correction and white balance adjustments are at your fingertips.
It's ideal for works like landscapes and portraits that you want to finish carefully later. While it takes time and effort to edit, the final product holds endless possibilities.

Photo by yNAK
JPEG: The Best Choice for Sharing 'Now'
JPEG is a ready-to-use finished product. It excels as an immediate asset for posting on social media, snapshots, and event photography. Automatically corrected in-camera, it delivers vibrant and sharp images, making it recommended for light users and those concerned about storage.
The speed at which you can 'share' after shooting is its greatest appeal.
Capture Both 'Now' and 'Future' with RAW + JPEG
In recent cameras, shooting with both RAW and JPEG simultaneously is becoming mainstream. This way, you can secure both a JPEG for sharing and a RAW for editing with a single shutter press, allowing for regret-free shooting.

Photo by -kenchi-
When you're unsure about decisions on-site or at important events, this setting becomes a reliable ally. It might be a good idea to start shooting in this mode and experience the difference yourself.