Canon's Overwhelming Victory! Why Did They Dominate the Mirrorless Market? | Release #447
Cover photo by っぽ
In 2024, achieved great success in the U.S. camera market. Particularly in the full-frame mirrorless market, they secured an overwhelming share, achieving number one in six major categories.
Why was able to demonstrate such strength? We explain the reasons and the future trends in the camera market.
The Success of the EOS R System is Key
The main reason dominated the full-frame market is the success of the EOS R system. Its high-performance sensors and excellent color reproduction, along with a wide range of RF lenses, have been supported by many creators.
Photo by だいひょう
They have also achieved top status in full-frame mirrorless lenses, proving the high completeness of the entire system.
Sony and Fujifilm Lead the APS-C Market
On the other hand, is not the leader in the APS-C market. and lead this field, and it is believed that the insufficient lens lineup for 's APS-C mirrorless 'EOS R series' affects this.
Photo by ゆらぎ
However, there are rumors that they will fully enter the APS-C market in 2025, and the situation may change depending on new product announcements.
Focus on the Future of the Camera Market
While showed overwhelming strength in 2024, the camera market is constantly changing. The counterattacks by and the unique strategies of are expected to influence the future.
Photo by sugi0325
Additionally, plans to focus on the compact camera market, and the market landscape may change significantly in the next year. Let's keep an eye on future trends.
