Cover photo by ザワ
As smartphone camera performance continues to improve, a new trend is emerging in the compact camera market. Canon has announced plans to enhance the production of high-performance compact cameras to meet the needs of young consumers.
Models like the PowerShot G7 X Mark III are particularly popular, and there is growing interest in the future trends of the market.
Revival of the Compact Camera Market and Canon's Strategy
Although the camera market had been shrinking for years, Canon's camera sales increased by 6.5% year-on-year in 2024, with a remarkable 14.6% growth in the fourth quarter. Among young people, there is a strong trend towards seeking photos that smartphones can't capture, leading to increased demand for compact cameras.
Photo by ザワ
Canon plans to increase the production of high-end compacts like the PowerShot G7 X Mark III, aiming to boost sales by 8.4%.
New Shooting Experience Differentiated from Smartphones
Compact cameras enable high-quality photography that is difficult to achieve with smartphones. The PowerShot G7 X Mark III features a 1.0-inch stacked CMOS sensor and a bright F1.8-2.8 zoom lens, excelling in producing bokeh effects and high-sensitivity shooting. It is also ideal for vlog shooting, making it an attractive option for creators in the social media generation.
Photo by ザワ
Canon is expected to continue strengthening the high-end compact market, allowing more users to enjoy a shooting experience beyond smartphones.
