Smartphones vs. Cameras: The Changing Future of the Camera Industry | Release #404
Cover photo by ksk_1990
The camera industry is entering a new phase due to the rise of smartphones and changing economic conditions. Especially in 2025, camera manufacturers will need to reassess their traditional business models and seek innovation.
This time, we explore the current state of the camera market, noteworthy trends, and new possibilities for creators.
The New Photography Culture Driven by Smartphones
With smartphones now equipped with high-performance cameras, many users seek a balance between convenience and high quality. The latest models from Oppo and OnePlus, developed in collaboration with Hasselblad, achieve performance close to professional standards.
Photo by YuKoreeda
This evolution of smartphones is competing with the traditional entry-level and mid-range camera markets. To compete with smartphones, camera manufacturers must reconsider compactness and pricing.
Challenges and New Directions in the High-End Market
Meanwhile, the high-priced professional camera market is facing contraction. The "EOS R1" and "α1 II" released in 2024 lacked innovation and did not receive the expected response. This is partly because existing creators are not actively upgrading to the latest models.
Photo by はなな
In the future, products specialized for niche needs and models incorporating new formats will be in demand. Examples include the full-frame version of Fujifilm's GFX and Ricoh's new GR model.
The Future of Cameras Evolving from a Creator's Perspective
There is a growing demand for products that are affordable yet bring joy to ownership. Cameras that learn from the "innovation and appeal" symbolized by smartphones and evolve in design and usability will create the next trend.
There is growing anticipation for a future where new cameras expand the joy and creativity of photography.
