As Camera Sales Plummet, Digital Cameras Captivate Young People Again | Release #385
Cover photo by 彩
As smartphones become more widespread, the digital camera market is shrinking, yet old compact digital cameras are gaining renewed attention among young people.
This time, we introduce the trends behind this resurgence and offer tips for creators to enjoy photography from a new perspective.
Current State of the Digital Camera Market
The shipment of digital cameras has sharply declined since 2014, falling to approximately 920,000 units in 2024, less than one-sixth of its peak. Meanwhile, old compact digital cameras and low-cost models are regaining popularity, especially among young people, with the penetration rate among those under 29 rising for the first time in 2024.
This phenomenon is thought to be influenced by a tendency to favor nostalgia and retro designs, as well as a growing creative desire to capture images that stand out on social media.
Photo by ばつまる
Photography Ideas to Highlight the Charm of Old Compact Digital Cameras
Photography that leverages the unique color tones and noise of old compact digital cameras opens up a new world of creativity.
- Nightscapes: Emphasize a retro atmosphere with grainy photos.
- Portraits: Achieve warm photos with soft tones.
- Snapshots: Turn everyday scenes into deeply expressive images.
Exploring these ideas while discovering your own style is part of the fun.
Capture Special Moments
The allure of digital cameras lies in their ability to capture special moments differently from smartphones. As a technique that anyone can easily enjoy, we recommend focusing on how to capture light and angles.
Photo by saciiiko
Additionally, purchasing a used camera to try film-like photography could be a good idea.
