Cover photo by samuge
Leica Camera Group, blending tradition with innovation, adds a new chapter to the culture of photography. The 2023-2024 fiscal year marked a record high in sales, reaffirming Leica's brand strength and product evolution.
This time, we focus on the latest products, advancements in the mobile business, and special initiatives for the 100th anniversary of the 'Leica I Model'.
Photo by Yukihiro
Evolving Iconic Cameras
Leica's core camera business is thriving with the 'Leica Q3'. Featuring a full-frame sensor, 60MP resolution, and phase-detection AF, it combines professional-grade performance with stylish design.
Additionally, the 'Leica M11-P' is the world's first to feature the digital image authenticity assurance function 'Content Credentials'. These products are driving Leica's sales and captivating the next generation of photographers.
Photo by Kota
New Horizons in Mobile Photography
Leica is actively entering the mobile market. The iPhone app 'Leica LUX' is gaining attention as a tool that transforms smartphones into professional-grade cameras.
Moreover, Leica provides optical technology for Xiaomi's 'Xiaomi 15' series, strengthening its mobile business. This approach to a new user base with the 'Leica experience on smartphones' is proving successful.
Photo by Yuya
Towards the Future of Photographic Culture
The 'Leica I Model', celebrating its 100th anniversary in 2025, was the world's first mass-produced 35mm camera, marking a historic turning point. Events to celebrate this model are planned at 30 galleries centered around the headquarters in Wetzlar.
This is not just a commemoration but also a declaration of the vision for 'promoting photographic art' for the next 100 years.
