Cover photo by Yuya
Kodak announced in November 2024 that it would temporarily halt film production at its Rochester, New York plant. This measure aims to modernize the production process in response to the rapidly increasing demand for film.
By increasing production and securing inventory beforehand, Kodak aims to minimize the impact on the market.
Photo by yNAK
Modernization to Meet Increasing Demand
Kodak's CEO, Jim Continenza, explained that by completely halting the plant, a more efficient manufacturing environment could be established. This pause is part of an investment to meet the rising demand for film and aims to enhance future supply capabilities.
Securing Inventory Before Production Halt
In preparation for this production halt, Kodak increased film production in advance to secure sufficient inventory. The company states that demand for movie and photo films remains strong, and the impact on the market during the pause will be minimal.
Photo by usubafilm
Fostering Talent for the Next Generation
Additionally, Kodak is promoting a talent development program, focusing on a large-scale apprenticeship program to nurture the next generation of technicians.
The company aims to strengthen the foundation supporting analog photography culture and build a corporate structure capable of meeting future demand.
