Sony's 'α9 III' and 'STAR SPHERE Space Photography Experience' Selected for the 2024 Good Design Award | Release #344
Cover photo by RIRIKOITO
has been recognized for two notable projects in the 2024 Good Design Award. The mirrorless camera 'α9 III' received the 'Good Design Gold Award' for its outstanding design. Additionally, the 'STAR SPHERE' space photography experience service was selected in the 'Good Design Best 100'.
This article introduces these innovative products and services.
Photo by ricky
The Future Seen by the Ultimate Camera 'α9 III'
The 'α9 III' is Sony's latest mirrorless camera. It features the world's first full-frame image sensor with a global shutter, enabling high-precision shooting without image distortion, even for fast-moving subjects.
Photo by yuuuu
Moreover, the inclusion of an AI processing unit significantly enhances subject recognition, achieving continuous shooting at up to 120 frames per second. This makes it a camera of interest for both professionals and amateurs, ensuring no decisive moment is missed in dynamic scenes.
Offering a Perspective from Space with 'STAR SPHERE'
'STAR SPHERE' is a project initiated by Sony to bring space experiences closer to people. The highlight is the 'space photography experience' service using the ultra-small satellite 'EYE'. Through the web app 'EYE CONNECT', users can experience photographing Earth from space, offering a new sense of creativity and inspiration by capturing Earth from a space perspective.
This initiative has touched many by providing a new perspective on Earth from space.
A New Experience Where Design and Technology Merge
This award is a symbol of Sony's design prowess and technological innovation. The 'α9 III' is a reliable tool for a wide range of users, from professional photographers to creators, while 'STAR SPHERE' offers an opportunity to broaden our perspectives through the grand theme of space.
The future these projects indicate holds the potential to change how we view and express our world as technology and design evolve together.
