Cover photo by Keyphoto
Leica, while maintaining its steadfast position in the photography industry, has achieved further evolution in 2024. Particularly, the new models 'Q3 43' and 'SL3' have expanded the product line beyond the traditional M series to meet more diverse needs.
These products are beloved by creators of all levels, from beginners to professionals, bridging Leica's tradition to a new generation.
Photo by Yuya
Q3 Series: Focal Length Close to Human Vision and Versatility
The Q3 series, after 8 years since its debut, has innovated with a '43mm' focal length to meet diverse user needs. This focal length is close to human vision, making it versatile for everything from everyday snapshots to travel photography.
Additionally, it features a 60-megapixel high-resolution sensor, allowing simulation of multiple focal lengths using digital cropping. It covers from 28mm wide-angle to 90mm medium telephoto with one device, enhancing shooting flexibility. Notably, the bright frame display, reminiscent of the M series, pursues convenience while evoking tradition.
SL3: Precision for Professionals
The Leica SL3, as a mirrorless camera for professionals, has established a unique position in the market. Its appeal lies in Leica's unique high image quality and reliability, making it particularly suitable for landscapes and portraits.
This model, combining a full-frame sensor with high pixels, offers precise color reproduction and excellent image quality. With USB-C charging support, practicality on the shooting site is improved. While maintaining Leica's luxury line, usability is enhanced.
Long-standing Technical Partnership between Leica and Panasonic
The optical design of Leica's Q series and SL series benefits from a long-standing technical partnership with Panasonic. Although some patents for the 43mm lens are held by Panasonic, Leica's unique high-precision lens manufacturing and optical performance are maintained through traditional techniques. This partnership, through joint development with Lumix, enhances both companies' technologies, enabling products that reflect the quality synonymous with Leica's 'essence'.
Photo by Soichi Nishigaki
Leica will continue to captivate future creators by innovating to meet modern demands while maintaining its 'Leica essence'.
