Adobe's New Technology! 'Camera to Cloud' and 'Content Credentials' | Release #349
Cover photo by fujikko
The latest technologies 'Camera to Cloud' (C2C) and 'Content Credentials' announced by at the annual event 'Adobe MAX 2024' are expected to dramatically change creators' workflows.
'C2C' allows data to be uploaded directly from the camera to the cloud, significantly improving the efficiency of shooting and editing while also providing new tools to enhance the reliability of works.
Photo by the Oji brown
Speedy Video Production with Camera to Cloud
'C2C' offered by allows videos and photos shot with a camera to be uploaded directly to the cloud without using a PC or smartphone. At 'Adobe MAX 2024', new camera manufacturers like Canon, Nikon, and Leica announced support for C2C.
This enables shooting data to be instantly sent to Frame.io, creating an environment where editors and clients can provide real-time feedback. By using proxy videos, efficient work is possible even in unstable network environments, leading to reduced production time.
Photo by ⋆* 粋 -sui- ⋆*
Expanding C2C Possibilities to Still Images
Originally designed for video, 'C2C' has expanded its support to still images at 'Adobe MAX 2024'. Photos in formats like JPEG and RAW can be uploaded to Frame.io and immediately edited in Adobe Lightroom's cloud storage.
This feature enables photographers and editors to collaborate in real-time, allowing for instant photo adjustments and feedback, creating a new production experience.
Photo by tamu1500
Ensuring Work Reliability with Content Credentials
Another innovative technology from , 'Content Credentials', links information about photographers and editors to digital content, allowing verification of the provenance and authenticity of works. This transparency about who created the content and how plays a significant role in combating fake content.
With the expected adoption of this technology by media outlets and social networks, it is anticipated to expand creative activities while ensuring content reliability.
