Cover photo by Mayumi
At the latest 'Meta Connect' event hosted by Meta, groundbreaking technology was unveiled that uses AI to fully recreate individuals. This technology not only translates creators' videos into multiple languages but also creates AI characters that feel like interacting with real people.
This innovation is attracting attention as it offers new possibilities for video production and social media users.
Photo by Yukihiro
Multilingual Support and Precise Video Editing Technology
Mark Zuckerberg, CEO of Meta, introduced the multilingual support feature for Instagram's 'Reels' as part of this technology. This feature synchronizes the speaker's voice and lip movements with another language, not just subtitles.
For example, a video originally in English can be naturally heard in Spanish, with voice tone and lip movements adjusted to make it appear as if the language was originally spoken. This technology will initially be available to some creators in the U.S. and Latin America, with plans to expand to other languages gradually.
AI-Recreated Influencers
Furthermore, Zuckerberg demonstrated a live presentation using Instagram Reels with AI-recreated influencers. These AI influencers closely resemble real people in appearance and voice, and they can interact with the audience.
Photo by RYUURI
The mechanism by which AI mimics the opinions and personalities of individuals provides a sense of reality as if conversing with a real person. While there are concerns about the difficulty in distinguishing AI-generated statements from those of real humans, increasing the risk of misuse and misinformation, how Meta will present countermeasures is of interest.
Considering the Future of Video
This new technology holds significant potential, especially for creators and video producers. For example, multilingual support can facilitate the global distribution of content, and new forms of communication may emerge by utilizing AI influencers.
However, ethical use of AI and privacy protection are also important issues. How this technology will spread and impact our daily lives is drawing attention.
