What is Rollei? What Kind of Brand Is It? When Is the Latest Product Coming Out? | Focus #269
Cover image by usubafilm
The German camera brand is known for its medium format cameras, cherished by many photographers. Its innovative and high-quality products have a long history and are still highly regarded worldwide.
This time, we explore the history of Rollei and the reasons behind its esteemed reputation. We also introduce the particularly noteworthy model, the Rollei 35 AF.
The Founding and Innovative History of Rollei
Rollei was founded in 1920 in Braunschweig, Germany.
The young founders, Paul Franke and Reinhold Heidecke, had a bold dream of creating the world's first innovative camera, which they realized in 1929 with the introduction of the . This twin-lens reflex camera (TLR) captured the hearts of professionals with its remarkable optical performance and durability, quickly becoming an essential tool for photographers worldwide.
After the war, the Rolleiflex evolved to meet the demand for color photography, producing many creative works in the 1950s. In 1966, the world's smallest 35mm film camera, the "Rollei 35," was introduced, loved by travel photographers and amateurs for its compactness and high performance.
Rollei's innovative products have paved the way for a new era in the camera industry, with its continuous challenge and innovation becoming a symbol of the brand.
© MiNT Camera | Sample
Reasons for High Regard and Brand Philosophy
The reasons Rollei is highly regarded lie in its technological innovation and commitment to design. Rollei cameras combine durability and functionality, trusted by photographers.
Especially in optical technology, they provide clear and distortion-free images, making them indispensable tools for many professionals. Rollei consistently prioritizes user needs in product development, offering products that adapt to changing times. This customer-oriented approach is why it has been supported by many photography enthusiasts for years.
© MiNT Camera | Sample
The Introduction and Features of Rollei 35 AF
In 1967, the legendary "Rollei 35" was born, marking its place in camera history. Despite its compact size, the "Rollei 35" boasts exceptional performance and a unique design, with its charm remaining undiminished. As digitalization rapidly progresses, many film cameras have become things of the past, yet the "Rollei 35" continues to be traded at high prices in the second-hand market.
And in 2024, rumors have surfaced that a new product, the "Rollei 35 AF," will be released around summer. While inheriting the compact design of the "Rollei 35," it adds user-friendly operation through AF performance, likely expanding its fan base widely.
