magazine
2024.09.07

The Amazing Patented Technology Behind the World's First Lens-Equipped Film Camera, 'Utsurun Desu' | Knowledge #61

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Cover image by Jang Kumi

'Utsurun Desu' is the world's first lens-equipped film camera, released by Fujifilm in 1986. Thanks to its simple and tough design and innovative patented technology, it has rediscovered the charm of film photography and regained popularity. It is also actively involved in recycling and environmental protection, which may not be widely known.

This time, we will clearly explain the allure of 'Utsurun Desu' as a film camera, the convenience of disposable cameras, and its patents and recycling technology.

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Image by miho

The Allure of Film Cameras

The allure of film cameras lies in their unique atmosphere that cannot be experienced with digital cameras or smartphones. The texture and color of film create nostalgic and warm photos, leaving a strong impression on viewers.

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Image by fubuki

Moreover, since the number of shots you can take with film is limited, the sense of cherishing each shot feels very fresh in today's digital age. The currently available 'Utsurun Simple Ace' follows the design of the original model, and this analog experience feels new to Generation Z, drawing attention.

The Convenience of Disposable Cameras

The greatest appeal of 'Utsurun Desu' is its convenience. When it was released in 1986, cameras were luxury items, and not everyone could easily enjoy photography.

However, 'Utsurun Desu' went against this trend and became a big hit as a camera that anyone could easily use. It gained support from many people due to its simplicity of shooting in four steps and the ease of developing by simply submitting the entire camera.

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Image by Jin

Additionally, after developing, you can enjoy not only prints but also digital data, making it easy to upload to social media. This fits perfectly with the lifestyle of Generation Z.

Patents and Recycling Technology

The success of 'Utsurun Desu' is backed by numerous patented technologies. The mechanism of pre-drawing and loading the film, then winding it after each shot (Patent No. 1875901), allows easy film removal even in bright places.

Furthermore, recycling technology has evolved, and an automated factory for reusing parts of used cameras was completed in 1998. This recycling system is environmentally friendly and is gaining attention as a sustainable production method. Such technological innovations continue to support the popularity of 'Utsurun Desu'.

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Image by かまつた

'Utsurun Desu' combines the allure of film cameras and the convenience of disposable cameras, and continues to evolve towards the future with its patented technology and recycling efforts. Why not capture special moments with this camera?