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2024.09.06

Reflecting Creators' Voices: Google Unveils Generative AI Tools | Release #168

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cover image by eriko

May 15, 2024. At the developer conference 'Google I/O', Google announced new generative AI tools. This announcement featured three tools: the image generation AI 'Imagen 3', the music generation AI 'Music AI Sandbox', and the video generation AI 'Veo'.

Generative AI Tools for Video Creators

The first tool introduced was the video generation AI 'Veo'. In the demo video, actor and filmmaker shared his impressions of using 'Veo' in an interview format. The presentation not only introduced new technology but also conveyed how the tool supports creators' work through real-life usage by creators.

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Music AI Sandbox: Turning Images into Sound

Next introduced was the music generation AI 'Music AI Sandbox'. In this demo video, interviews were conducted with creators , , and . Despite their different genres and careers, a common theme in their comments was how this tool supports the realization of human creativity and the generation of new ideas.

Particularly impressive was the notion that 'Music AI Sandbox' can positively impact aspiring creators. As a tool that supports the output of mental images, it is expected to be utilized by many.

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SynthID: Protecting Creators' Creativity

The final tool introduced was the enhancement of 'SynthID', a technology to protect creators. 'SynthID' applies digital watermarks not only to images but also to music and videos, safeguarding creators' works.

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Envisioning the Future with Creators

This 'Google I/O' focused on introducing new tools in the creative field. Technologies like 'Veo', 'Music AI Sandbox', and 'SynthID' expand new possibilities for creators.

Given the rapid evolution of technology, there are aspects that may cause anxiety, which is why presentations that resonate with creators, like this one, leave a lasting impression.