cover image by daphoto
"A NEW WAY TO SHOOT STYLE" Teaser Video Raises Expectations
On May 14, 2024, the official LUMIX JAPAN account released a teaser video hinting at a new product launch. The video's catchphrase is "A NEW WAY TO SHOOT STYLE".
© Panasonic Corporation
The 30-second short video features four people enjoying photography. Although the shooting equipment, presumed to be the new product, is not shown, the video prominently displays words like "REC", "SHARE", and "SOCIAL", suggesting the launch of a new video-oriented product.
At the end of the video, the text "SOON MAY 23 2024" appears, clearly indicating an announcement on May 23, 2024. The familiar "LUMIX" logo then appears, concluding the video. Many fans are eagerly anticipating what will be announced on this day.
Rumored New Micro Four Thirds Camera
There are rumors that the new product might be a new Micro Four Thirds LUMIX camera. The LUMIX series has been popular for its compactness and high performance, and the new product is expected to be a versatile camera suitable for casual use. The teaser video emphasizes the "REC" UI during video shooting, leading to speculation that a compact camera capable of shooting vlog-style videos might be announced.
© Panasonic Corporation
Panasonic has been developing beginner-friendly equipment and has recently registered three new camera codes. This suggests that several cameras might be announced in the coming months. There might be a "non-high-end" camera superior to previous entry-level models, or this new product could be a high-performance model aimed at entry-level users and younger audiences. If a successor model is introduced, it will likely delight even more users. The announcement of specific specs and features of the new product is eagerly awaited.
