cover image by Amateur Photographer
Have you ever thought, "This looks like a professional photo" when using your iPhone camera? In fact, Apple is revolutionizing its camera technology and is taking a new step as a full-fledged camera manufacturer.
Redefining the Concept of Camera Manufacturers
Apple, which once released the digital camera , is once again taking on the challenge as a "full-fledged camera manufacturer." The newly announced app marks this new venture.
While the evolution of the built-in iPhone camera has been remarkable, third-party developers have primarily driven the software side. However, with the introduction of , Apple has shown its intent to develop not only the camera hardware but also the software that maximizes its potential, establishing itself as a camera manufacturer.
Camera Features Integrated with AI
Apple's expansion is not just about improving camera features. The company is leveraging AI technology to surpass the physical limits of camera sensors and lenses. As a result, the captured images become valuable data that can be accumulated.
Moreover, the processor supporting this AI technology is also made by Apple, ensuring a high-quality imaging ecosystem.
Innovative Workflow Connecting Mobile Devices
The most notable feature of is the realization of a multi-cam setup by linking multiple iPhones. This allows the photographer to view footage from up to four different angles in real-time and adjust all camera settings with just one iPad.
After shooting, the footage can be sent directly to , allowing editing to begin immediately. This seamless workflow is a unique feature of Apple not seen in other camera manufacturers.
Surpassing Smartphone Limits, Creating a New Definition
The greatest transformation brought by Apple's camera technology lies in its quality. With the introduction of , the iPhone has transcended the confines of a mere smartphone, establishing itself as a professional video capture device. This level is sufficient for professional environments where image quality and color accuracy are required.
Through and its integration features, Apple is pioneering new ground as a camera manufacturer. By consolidating the entire video production process, it has become more efficient. Apple's unique approach is setting a new standard in video production, and its impact is expected to grow significantly.
