magazine
2024.09.04

What Does 'Emoi Photo' Mean? Expressing Emoi Moments | Focus #33

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This time, we want to focus on the word 'Emoi', which is frequently used among young people. The most well-known theory is that it originates from the English word 'emotional', and it is used in a broad sense to mean 'emotional', 'nostalgic', 'charming', or 'moving'. Another strong hypothesis suggests it derives from the Japanese phrase 'emoiwarenu', which refers to something indescribable.

The Commonality of 'Emoi'

In today's fast-paced and simplified life, it's difficult to take the time to express emotions in words. The word 'Emoi', which represents a shared sense or emotion, seems to resonate deeply with young people's hearts.

On social media, the term 'Emoi photo' is also used, but what kind of photo does it refer to? Let's delve a little deeper!

Immersing in the Beauty of Nature

The beauty of nature truly touches the heart. The sunset sky, the falling cherry blossoms... these are quintessential examples of 'Emoi'. The dramatic scenes woven by nature leave a deep impression on our hearts.

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Image by kattsu

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Image by tatsumi

Youth is Always Emoi

The sweet and sour days of youth are unforgettable, aren't they? Just flipping through a graduation album makes your heart race. Photos capturing moments like scenes from a youth drama are what 'Emoi' is all about.

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Image by nanako

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Image by らっしぃ

Nostalgia for the Good Old Days

Scenes that evoke a retro atmosphere or old landscapes are perfect for 'Emoi'. The nostalgia evoked by Showa-era coffee shops or the retro Heisei vibe of 'Utsurun desu' brings about a thrilling sense of time travel.

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Image by tenki

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Image by betty

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Image by betty

Embarking on a Sentimental Journey

Memories of bittersweet love or happy moments. Love is the ultimate spice that makes things 'Emoi'. Photos capturing these moments become devices that evoke similar emotions within the viewer's heart.

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Image by らっしぃ

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Image by yuto

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Image by ザワ

Cover Image by りゅうじ