When companies and artists collaborate, amazing new chemical reactions can occur. We found a wonderful example.
Canon released the and in November 2020. These professional and high-amateur inkjet printers open new possibilities for photo printing, exploring the excitement and potential they bring in the 'Memory Fixation - Why Print Photos?' interview series, which is very intriguing.
Fixing the Colors of Memory
'Accumulating vast memories. Countless photos connect memories in fragments.'—How does the new printer vividly fix these fragments of daily life? This is the concept of the 'Memory Fixation' project. Photos are not just images; they are a means to embody and fix the colors of memory.
© Canon, Inc.
Exploring Photographers' Perspectives and Theories of Creation
The interview series delves into the thoughts of renowned photographers like Akihito Yoshida, Keisuke Nagoshi, and Masashi Asada on the act of printing photos. It also focuses on their theories of creation, giving the impression of a documentary. It is worth watching not only as a marketing video but also as an archive of creative theories.
Art and business complement each other, providing new inspiration to society and culture—a very sophisticated marketing approach.
