Retro Camera 'Flashback ONE35' Secures Major Investment on 'Shark Tank' | Release #367
©︎ Flashback
'Shark Tank' is a popular Australian show where young entrepreneurs present their innovative business plans directly to investors, competing to secure funding.
In this episode, 'Flashback ONE35', which allows film experience in the digital era, was featured and secured an investment of 500,000 AUD (approximately 33 million JPY). The founders, Kerlick Mullen and Mackenzie Salisbury, captivated the investors with their innovative vision.
.png?ar=1200%3A630&fit=crop&auto=format%2Ccompress&w=3840&q=75)
The New Market Created by Nostalgic 'Disposable-Style Camera'
'Flashback ONE35' offers a shooting experience reminiscent of disposable cameras, unlike smartphones or typical digital cameras. With unique features focusing on nostalgia, such as shooting limitations and development waiting times, it has garnered support from the younger generation.
Investors are attracted to the potential of this new camera market that blends retro and digital.
Shark's Choice and Growth Strategy
In exchange for the 500,000 AUD investment, the founders offered 10% of the company's shares, forming a partnership with experienced investor Maxine Horne. Horne plans to leverage her extensive experience in the retail industry to provide support in marketing and distribution strategies.
The partnership with her is expected to expand the market share and ensure steady growth for 'Flashback ONE35'.
Growth Forecast and Future Prospects of the New Business
With this investment, Flashback aims for sales of 1.5 billion JPY next year and is strengthening promotions for the holiday season. They anticipate an expansion of the consumer base that favors retro experiences, aiming for future market share.
As an up-and-coming camera brand, 'Flashback ONE35' might bring a fresh breeze to the camera industry.
