Frequent Issues with 'Made with AI' Labels on Non-AI Instagram Posts | Release #188
cover image by the Oji brown
Confusion with Instagram's 'Made with AI' Label
Recently, more photos posted on are being labeled as 'Made with AI'. However, this label is sometimes applied to photos that haven't used AI, causing confusion among creators. Why is this happening?
Why Are Labels Being Applied?
applies the 'Made with AI' label when it determines that AI tools were used on a photo. For instance, there are reports from abroad where photographers who used 's 'Generative Fill' tool to edit photos were labeled. 'Generative Fill' is used to remove unwanted objects, a tool widely used by many creators.
© Peter Yan | Overseas creator Peter Yan reported that a photo he took of Mount Fuji was labeled 'Made with AI'
Differences with Other Tools
Interestingly, while using the 'Generative Fill' tool results in an AI label, other tools like 'Spot Healing Brush', 'Content-Aware Fill', and 'Clone Stamp' do not. These tools are also used for photo editing, but does not recognize them as AI.
How to Avoid the Label
There are ways to avoid the AI label while using the 'Generative Fill' tool. One method is to reload the edited image in , paste it onto a black background, and then save it. This process makes not recognize the image as AI-created.
Meta has not disclosed the mechanism for detecting AI. However, they state that AI detection is based on 'AI image signals shared across the industry or when users self-report uploading AI content'.
When using , it's important to be mindful of the tools used and take measures to avoid unintended AI labels. Paying close attention to photo editing methods can prevent unnecessary confusion.
