New Color Variations for 'LUMIX S9' and Zoom Lens Kit 'LUMIX S 18-40mm F4.5-6.3' Added | Panasonic

The 'LUMIX S 18-40mm F4.5-6.3' features an extremely compact design with a total length of 40.9mm and a weight of 155g, making it the world's smallest and lightest for full-frame mirrorless cameras. It covers a range from ultra-wide 18mm to standard 40mm, suitable for various scenes such as landscapes, architecture, snapshots, and portraits.

Additionally, it allows close-up shooting from a minimum distance of 15cm, and its dust and splash-resistant construction with a fluorine coating ensures high durability outdoors. Enhanced video performance with reduced focus breathing enables high-quality expression in both still images and videos.

The new color 'Camel Orange' added to the LUMIX S9 stands out with its bright tone, different from the previous Dark Silver and Jet Black. This expands stylish and expressive options for social media users and camera enthusiasts.

The new model is also available as a lens kit, allowing for setups tailored to shooting styles. Furthermore, the exterior replacement service now includes four new colors, allowing customization of the camera's appearance from a total of seven colors.

Panasonic's exterior replacement service allows users to change the leather cover at purchase or afterward, available for a service fee of 7,480 yen plus shipping of 2,500 yen. This enables users to personalize their cameras with their preferred colors and designs, enhancing their sense of ownership.

New color options like Turquoise Blue and Smoky White offer attractive choices for users who prioritize individuality, transforming the camera from mere equipment into a part of their style.