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2024.09.04

Revival of the Retro 110 Pocket Camera 'Lomomatic 110' | Lomography

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Lomo Japan Co., Ltd. has announced the 'Lomomatic 110' camera using 110 film. The release date is March 6, 2024. The price for the Lomomatic 110 Camera and Flash Classic Edition is ¥21,980 (tax included), the Camera and Flash Golden Gate Edition is ¥16,980 (tax included), and the Camera Golden Gate is ¥13,480 (tax included).

Inspired by the Design of Old 110 Cameras

This new product features a distinctive slide mechanism reminiscent of classic 110 pocket cameras. It is available in a plastic Golden Gate Edition with or without a flash, and an aluminum Classic Edition with a flash.

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©︎ Lomography | Plastic Body

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©︎ Lomography | Aluminum Body

The aluminum body expands its range of motion through sliding. The Minitar CX multi-coated glass lens used ensures sharp image quality. The lens has a focal length of 23mm, with shooting distances of 0.8m, 1.5m, 3m, and infinity. Aperture options are F2.8 and F5.6.

The shutter speed is automatic, and ISO sensitivity can be set to 100, 200, or 400. In addition to long exposure and multiple exposure shooting features, color filters for flash photography are also included.

Powered by a single CR2 battery.

Sample Photos

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©︎ Lomography

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©︎ Lomography

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©︎ Lomography

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©︎ Lomography

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©︎ Lomography

Key Specifications of the New Product

  • Film Type: 110 Film
  • Lens Focal Length: 23mm (Minitar CX multi-coated glass lens)
  • Aperture: f/2.8, f/5.6 (two-step switchable)
  • Focus: Zone Focus (four steps)
  • Shutter Speed: Auto (A), Bulb (B)
  • ISO Sensitivity: 100 / 200 / 400 (switchable)
  • Flash: Detachable (flash included model only)
  • Multiple Exposure: Possible


Cover image ©︎ Lomography