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2024.09.03

First Series Camera Focused on Photography: Palm-Sized 'INSTAX Pal' | FUJIFILM

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FUJIFILM Corporation announces the new addition to the popular INSTAX 'Cheki' series, the 'INSTAX Pal'. Scheduled for release on October 15, 2023, with a price of approximately 17,000 yen for Gem Black and around 14,300 yen for other colors (including tax). Additionally, a silicone case with a carabiner matching the body color of the 'INSTAX Pal' and the mini-format film 'SOFT LAVENDAR' in purple are also set to be released simultaneously.

First in the Series Focused on 'Photography'

The instant photo system INSTAX, affectionately known as 'Cheki', celebrates its 25th anniversary since its launch in 1998. The newly released 'INSTAX Pal' is the first camera in the series focused on 'photography'. By separating the print function, it achieves palm-sized compactness and portability.

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Equipped with a lens offering an angle of view equivalent to 16.25mm in 35mm format, it features a shutter button on the back of the body. With Bluetooth connection to a dedicated app, 'remote shooting' is possible while checking on a smartphone screen, and Cheki prints can be made through compatible devices like the smartphone printer 'INSTAX Link' series.
The instant photo system INSTAX, which allows you to enjoy printing immediately on the spot, is expanding its world.

Expanding the World of Photography with Bluetooth Connection

By connecting the camera body and smartphone via Bluetooth, captured images are automatically transferred to the dedicated app. It is also possible to save them as images with 'INSTAX frames'. In addition to utilizing features such as 'remote shooting' and 'interval shooting' unique to the dedicated app, sharing on SNS is also easy.

By pre-registering your favorite sounds from the dedicated app, you can set them as the shutter sound of the camera body, and several unique new features such as 'INSTAX Animation', which compiles multiple images into a single video, are also included.

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Multi-Functional Ring Accessory

The included 'multi-functional ring accessory' can be used not only as a strap to prevent drops but also as a simple viewfinder or camera stand for group photos.

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