RED Continues: The True Meaning Behind Nikon's 'Z CINEMA' Brand Fusion | Release #466
Cover photo by まつ
There is speculation that RED has ended due to Nikon's trademark application for the name 'Z CINEMA'. However, in reality, the opposite is true. 'Z CINEMA' signifies a new stage in the partnership between RED and Nikon.
The fusion of both brands brings professional-grade video technology closer to more creators.
The Value of the RED Brand Remains
Since its founding in 2005, RED has been synonymous with cinema cameras used in Hollywood films and high-quality video productions. The trust and symbolic value of this brand name are very high, and Nikon is not about to discard it easily.
Photo by YUKA
In fact, the 'Z CINEMA' logo uses Nikon's Z Mount typography along with RED's distinctive block font, clearly indicating their collaborative stance.
Z CINEMA: A Symbol of Co-Creation, Not Integration
The 'Z CINEMA' series has already started, with cameras like RED's 'V-Raptor [X] Z Mount' and 'Komodo-X Z Mount' being the first releases. These cameras are the result of joint development by Nikon and RED, showcasing new product creation that leverages the strengths of both companies rather than one absorbing the other.
Truly 'hybrid' tools are being born, crossing the borders between video and photography.
Expanding the World of Video Production with Z Mount
In recent years, Nikon has significantly advanced its video capabilities. Models like the Z6 II and Z7 II support RAW video output, enabling serious video production.
Photo by Rikuto
With the addition of RED's video technology, Z CINEMA becomes an attractive option not only for professionals but also for the next generation of YouTubers and individual creators. The combination of RED's innovation and Nikon's usability and production capabilities broadens the scope of video production even further.
