
Cover photo by れむ-remm-
The "Polaroid Flip" is an intuitive and high-performance camera designed to bring the classic instant experience into the modern age.
Despite its simple operation, it features sonar autofocus that measures the distance to the subject using sound waves, scene analysis that warns of overexposure or incorrect distance, and a hyperfocal system that automatically selects from four lenses. It offers a 'simple yet professional' shooting experience for the smartphone generation.
Not Just Cute, Designed with Functional Beauty
The rounded body and flip cover of the "Polaroid Flip" mean more than just visual appeal. The cover houses a powerful flash, and its opening and closing are linked to power on and off.

©︎ Polaroid
The adaptive flash, capable of illuminating up to 4.5 meters, automatically adjusts the light intensity based on the distance to the subject, allowing for bright and beautiful shots even in dark settings. Additionally, app integration expands your shooting style with long exposure and manual modes.
The Value in Each Film Frame
The "Polaroid Flip" cherishes the sentiment placed in each film frame. An LED built into the viewfinder warns of exposure and subject distance errors, ensuring even beginners can shoot with confidence.
It minimizes wasted film and reduces shooting errors. Moreover, it includes playful features like a self-timer and double exposure, offering discovery and excitement with every shot.
Expanding the Analog World with Flip

©︎ Polaroid
Retro Fashion Snap
Utilize direct flash to create 80s-style portraits.
Double Exposure by the Café Window
Overlay silhouettes and landscapes for a nostalgic shot.
Self-Portrait with Friends
Capture the atmosphere of the moment with timer shooting.
The photos left in your hand awaken your senses. What will the next shutter capture?