The Evolution of Fashion Photography with AI: The Future and Potential for Creators and Models | Release #422
Cover photo by 佐藤 勇人
The evolution of AI technology is significantly transforming the way photography is conducted. In the fashion industry, AI-generated technology is promoting efficiency and diversity in product photography.
However, the sensitivity and expressiveness of human creators like photographers and models are not being replaced by this technology. Instead, the use of AI is opening up new possibilities, pushing the culture of photography to the next stage.
Efficiency Brought by AI and the Value of Creators
The technology of AI company Botika allows for the easy generation of realistic shooting images from clothing product photos, reducing shooting costs and saving time.
However, this does not solve all challenges. AI excels in providing efficiency and diversity based on data, but the artistry and storytelling in photography remain in the hands of creators.
Photo by junna
By involving creators with unique perspectives and models with rich individuality, photography becomes even more valuable, even while utilizing AI.
Strategies for Coexisting with AI Where Creators and Models Shine
AI has increased opportunities for models to demonstrate value beyond 'physical characteristics.' For example, models can add life to AI-based photos through movement and expression, and creators can use AI tools to create new visual experiences.
This evolution transforms the roles of models and creators from mere subjects or technicians to creative co-creators. AI is merely a tool, and the ultimate impact is created by human sensitivity.
Photo by Aya
The Future and Potential of Photography Culture
AI technology is expanding the scope of photography while redefining the roles of creators and models. The key to developing future photography culture is not to view AI as an adversary but to coexist and utilize it.
For example, by leveraging the data and efficiency provided by AI, creators can focus more on free creative activities and pursue new narratives. This forward-thinking approach will propel photography culture to the next stage.
