Nikon's Camera Business Thriving! Focus on Leading Mid-to-High-End Models | Release #366
Cover photo by ICHIHO
According to the 2024 performance report, Nikon's camera business continues to experience stable growth, with sales of mid-to-high-end models leading the charge. The annual sales target is set at 850,000 cameras and 1.35 million lenses, with sales from April to September 2024 reaching 410,000 cameras and 650,000 lenses.
Nikon is particularly focusing on full-frame mirrorless cameras like the popular Z series, which are favored by professionals and enthusiasts, steadily increasing its market share.
Photo by sei ♫
Securing Growth with Mid-to-High-End Strategy
Nikon is focusing on high-value products in the market. Models like the "Z8," "Zf," and the latest "Z6 III" are highly rated, contributing to an increase in average selling price. This strategy has resulted in a camera shipment share of only 13.95% of the total market, but a revenue share of 25.4%.
Photo by me…
This indicates that the demand for mid-to-high-end models remains strong. Product development that caters to the needs of creators seeking enhanced photographic and video expression is a key driver of Nikon's growth.
Future Market Outlook and Nikon's Prospects
Nikon aims for sales of 305 billion yen and an operating profit of 47 billion yen by the fiscal year ending March 2025. The current stable market conditions are favorable for achieving these goals. The mid-to-high-end market is expected to continue growing, appealing to a wide range of users from professionals to entry-level users.
Moreover, as the adoption of full-frame mirrorless cameras progresses, the evolution of the Z series is likely to significantly impact future performance.
