What is 'Content Credentials'? Features and Mechanism of Adobe's New App | Release #337
Cover photo by Tsubasa Mfg
To protect the reliability of digital content, Adobe has released a new app called 'Adobe Content Authenticity'. This app utilizes 'Content Credentials', allowing creators to add metadata to their work, enhancing transparency.
In this article, we explain the mechanism of this technology and how to use the app effectively.
© Adobe
What are Content Credentials?
Content Credentials are a technology that attaches tamper-proof metadata to digital content, similar to a 'nutrition label'. As part of Adobe's Content Authenticity Initiative (CAI), it provides a system for creators to share detailed background information, such as the creation process and editing history of their work.
This allows viewers to understand who created the content, when, and how, thereby enhancing trustworthiness. Additionally, clearly indicating the use of generative AI tools helps combat misinformation and disinformation.
Photo by StudioMISO
Features of Adobe's New App
Adobe has announced the 'Adobe Content Authenticity' app to promote the adoption of Content Credentials. A Google Chrome extension is available for free. With this app, creators can easily add metadata to their work, protecting it while maintaining transparency online.
Even if the content is edited, the history can be checked, allowing users to track how the content has changed. This reduces the risk of plagiarism and strengthens the trust relationship between creators and viewers.
Photo by Giostudio
Future Developments of Content Credentials
Adobe Content Authenticity is expected to integrate with major applications like Photoshop and Lightroom in the future, and support more platforms.
Creators can also include social media accounts and contact information in the metadata, providing viewers with more ways to connect directly. This is a significant step in maintaining the trustworthiness of creative activities in the digital age.
