Trends in the 2023 Digital Camera Market with Canon Strengthening Its Presence | Release #318
Cover photo by だいひょう
In the 2023 digital camera market, Canon holds 46.5% of the total, maintaining its top position. Following closely is Sony, boasting a 27.9% share, with the gap gradually narrowing.
While the evolution of smartphones has shrunk the entry-level camera market, demand for high-performance cameras has increased, prompting camera manufacturers to focus on mid- to high-end models. This analysis explores the current state of the camera market and the reasons cameras are still sought after in the smartphone era.
Canon Maintains Top Share, Sony Closing the Gap
In the 2023 digital camera market, Canon accounted for 46.5% of all sales, shipping approximately 3.3 million units. Meanwhile, Sony sold 2 million units, expanding its market share to 27.9%.
This has resulted in the gap between Canon and Sony narrowing from 66%, indicating Sony's steady growth in market share.
Cameras Offering Value Beyond Smartphones
As smartphone camera technology improves, the entry-level digital camera market is shrinking, but dedicated cameras still hold significant value for creative projects. Companies like Nikon are also focusing on mid- to high-end models, with mirrorless cameras particularly favored among creators.
Photo by IVtaka
The unique operability and lens interchangeability of cameras are strengths not found in smartphones, essential for expanding creative possibilities.
Future Prospects of the Camera Market
For camera manufacturers, the key to future growth lies in the development and sale of high-performance cameras. The acceleration of new models that achieve advanced shooting techniques and the development of accessories that support creative expression are expected.
Photo by しろくてしろい
While coexisting with smartphones, the digital camera market continues to pursue new possibilities for creative expression.
