Cover photo by だいひょう
The digital camera market, which once shrank due to the rapid spread of smartphones, is gaining attention again in 2024. Particularly, has dramatically regained its market share in Japan, once again topping the rankings.
This time, we analyze and introduce the growth of the digital camera market and the new trends behind it.
The 'Revival' of the Digital Camera Market
Since 2010, the digital camera market rapidly shrank due to the spread of smartphones, but in 2024, it is showing growth for the first time in 13 years. New mirrorless cameras like Canon's 'EOS R10' and 'EOS R50' have gained the top spot in the Japanese market, supported by a wide range of users from beginners to professionals.
The background of this revival includes the proliferation of high-quality, high-performance models due to technological advancements and the increased demand for multifunctionality that can be active in both photography and video.
Latest Camera Trends to Watch
The market recovery is not only for entry-level models for beginners. New cameras attractive to professionals are also emerging one after another. Canon's 'EOS R10' is equipped with 4K video recording, high-speed continuous shooting, and excellent autofocus functions, making it a multifunctional and cost-effective model among mirrorless cameras.
On the other hand, Sony's 'ZV-E10' series is equipped with features specialized for content creators, meeting the needs of video shooting. Considering these trends, it would be good to think about which camera best suits your style.
New Value of Cameras in the Smartphone Era
Despite smartphones significantly encroaching on the digital camera market, the demand for digital cameras is increasing again due to several factors.
In particular, mirrorless cameras have achieved weight reduction and high performance, providing 'DSLR-quality' photos and videos that smartphones cannot offer. Additionally, the introduction of AI technology allows even beginners to easily achieve professional results, which is being evaluated as a new value. To foresee the future of the camera market, it is important to understand these evolutions and make appropriate choices.
Capture the new trends in cameras, acquire the optimal tools to create more creative works, and further enhance your expressive power.
