magazine
2024.09.14

Generate Videos from Text: Announcing the Adobe Firefly Video Model | Release #306

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Cover Photo by RYUURI

Adobe has announced the 'Adobe Firefly Video Model', scheduled for release in late 2024. This technology allows AI to automatically generate videos from text and still images, making video production accessible even to beginners.

In this article, we introduce the features of the 'Adobe Firefly Video Model' and explore the new era of video production.

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©︎ Adobe

A New Era of Video Creation from Text

The Adobe Firefly Video Model is an AI tool that generates videos simply by inputting text. This technology allows users to visually realize their ideas by just putting them into words.

It is particularly powerful for those unfamiliar with video production or who need to create high-quality videos under time constraints. Additionally, the AI fills in missing frames, maintaining smoothness while saving time and effort.

Easier Editing with Premiere Pro's AI Enhancements

Adobe's video editing software, Premiere Pro, is also seeing AI enhancements. Notably, the simplification of editing RAW and Log data has made color grading, which previously required advanced skills, accessible to beginners.

AI suggests appropriate adjustments automatically, allowing for a professional finish with fewer operations than before.

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Photo by Siili

Expanding Creative Possibilities with Next-Gen Video Production

These AI technologies are significantly transforming the video production process. The AI features of Adobe Firefly and Premiere Pro lower technical barriers, providing an environment where more people can easily create high-quality videos.

The world of video production is expanding, offering individual creators more opportunities to explore new forms of expression. Future video production is expected to become increasingly dynamic and creative alongside the evolution of AI technology.