Cover photo by kodai_yamada
Meta has announced new features for Threads. This anticipated update aims to further streamline content management and audience engagement for creators and business users. We introduce three new features: 'Insights', 'Drafts', and 'Scheduled Posts'!
Insights Feature Update
The new Insights feature allows users to obtain detailed performance data on their posts. This includes in-depth analysis of 'views', 'interactions', and 'followers' (by region, age, and gender) over a specified period.
With this data, you can optimize content that resonates with your target audience. Currently, it is only available on the web version.
Drafts Feature Update
The enhanced Drafts feature allows you to save up to 100 posts, which can be edited or posted as needed. This feature enables you to nurture various ideas and publish content at the optimal time.
By preparing posts in advance for seasonal campaigns or events, you can manage content strategically and flexibly. This feature is available on both the app and web versions.
Scheduled Posts Feature Update
The newly added Scheduled Posts feature allows you to set posts in advance to be automatically published at a specified date and time, making it easy to manage a continuous posting schedule. This enables effective marketing campaigns while maintaining ongoing engagement with your audience.
Additionally, this feature adapts to engagement fluctuations by time zone, allowing you to publish posts at the most effective times for maximum impact. The Scheduled Posts feature is expected to be available soon.
These updates are also planned to be implemented in the mobile app version of Threads in due course.
