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2024.09.07Sony Announces Price Increase for Products Including α Series. Price Revision Effective August 1, 2024. | Sony
Sony Marketing Inc. has announced a revision of the manufacturer's shipping prices for some products sold in Japan. The price revision will be effective on August 1, 2024, with an increase of approximately 10%.
The price increase is attributed to the rising costs of raw materials, manufacturing, and logistics.
Popular α Series Included
The products affected include popular cameras and lenses such as the digital single-lens reflex cameras "α9 III", "α7 IV", "VLOGCAM ZV-E10", and E-mount lenses, as well as LCD TVs like "BRAVIA XRJ-65X90L".