Can't Capture Lawson with Mt. Fuji in the Background? Tourist Measures in Fujikawaguchiko Town | Release #207

cover image by T15
In Fujikawaguchiko Town, Japan, the surge in tourists taking selfies is having a significant impact on local residents and the environment. In response, the townspeople have installed a large black screen to obscure the view of Mt. Fuji. We explore how this bold measure is affecting both the local community and tourists.
Challenges from the Surge in Tourists
Fujikawaguchiko Town is facing major issues due to the increase in tourists taking selfies with Mt. Fuji in the background. Many tourists visit throughout the year, continually enjoying the beautiful scenery. However, this increase places a burden on the lives of local residents and the natural environment.

© Kyodo News
Installation of the Black Screen and Its Purpose
The townspeople have installed a black screen that is 20 meters long and 2.5 meters high. This screen blocks the view of Mt. Fuji from certain tourist spots. They hope to reduce the number of people visiting just to take selfies.

© Kyodo News
Mixed Reactions Among Local Residents
There are mixed reactions among local residents regarding the installation of the screen. Many residents are positive, as a reduction in tourists could make life easier, but some are concerned about a decrease in tourism revenue. Since tourism is an important source of income for the local economy, the impact of this measure is being closely watched.

© Kyodo News
Varied Reactions from Tourists
Tourists also have varied reactions. Some are disappointed by the black screen, while others try to take photos of Mt. Fuji in different ways. Some even make small holes in the screen to take pictures through them.
The townspeople plan to carefully assess whether this measure is effective. If the screen installation successfully reduces tourists and improves the lives of local residents, similar measures may be considered in other tourist areas. However, if the impact on tourism is significant, alternative measures will be needed.
What do you think?
The efforts in Fujikawaguchiko Town are an attempt to achieve sustainable tourism.
The challenges faced by tourist destinations are diverse. However, by taking cues from other tourist areas, we can hope for a shift towards sustainable tourism management. Efforts continue to create a better environment for both tourists and local residents.