magazine
2024.09.06

PENTAX Film Camera Project Teaser Video Released: The Mystery of the Number '17' | Release #170

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cover image by soak

Ricoh Imaging (PENTAX) has released a teaser video on YouTube for a film camera currently in development. The new teaser video has become a hot topic among creators and film fans.

Teaser Video Content Raises Expectations

The title of the teaser video is 'What will I come across?'

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© RICOH IMAGING COMPANY | The first phrase in the teaser video 'What will I come across?'

The video focuses on the iconic action of film winding, a process that might feel novel to those who have never used a film camera. Additionally, it emphasizes that the new product is a half-frame camera. Half-frame cameras allow for twice the number of shots on a single roll of film, offering high cost-performance and the ability to enjoy more photos while conserving film. Based on the mentions in the teaser video, it is almost certain that the new product will be half-frame.

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© RICOH IMAGING COMPANY | Half-frame format

The Mystery of the Number '17'

What does the number '17' displayed at the end of the teaser video mean? There has been no official announcement yet, but fans are speculating various theories. The number '17' might be a hint regarding the release date (January 7th) or the camera model name.

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© RICOH IMAGING COMPANY | The mysterious number '17' appearing at the end of the teaser video

Eagerly Awaiting the New Product Announcement

The PENTAX 'Film Project' aims to rediscover the charm of analog photography and pass it on to the next generation, even in the digital age. Ricoh Imaging seeks to capture the hearts of many creators by reviving the texture and shooting experience of traditional film cameras in the modern era. We eagerly await the new product announcement. Stay tuned for further updates.

For more details on the 'Film Project', please see the article below.