The Evolution of Instagram: How the New Algorithm Changes Content Visibility | Release #136
cover image by saciiiko
Instagram has announced an update to its algorithm, which will now determine the order of content display using a different approach. This change could present a significant opportunity for creators who share original content individually.
What Changes with the Algorithm Update?
Previously, Instagram favored accounts with a large number of followers or those that reposted others' content, making it easier for them to gain reach. However, the new algorithm prioritizes accounts that share original content, even if they have fewer followers. Accounts that offer reposted or duplicated content will be ranked lower in recommendation lists.
Image by GAMI
Reaching More Users with Personal Creations
Creators dedicated to producing original content can now have their work seen by more users than before. Instagram will prioritize displaying original posts over similar content and add credits to original creators, increasing their chances of recognition.
Changes in Featured Feed Posts
Users will see more high-quality original content in their feeds. While users who enjoy reposted content can still enjoy it if they follow those accounts, discovering new accounts of this type might become more challenging.
Image by tocchi
The Future of Platform Features
Currently, this new algorithm applies only to Reels posts. However, it might extend to other types of posts in the future, depending on user feedback and Instagram's reassessment of its features. The introduction of the new algorithm significantly alters the Instagram user experience, particularly offering new possibilities for creators with originality and creativity. The platform's requirements seem to have leveled up once again.
