magazine
2024.09.06

Delivering a Nostalgic Photo Experience with 'Hipstamatic' | Release #142

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cover image by IRIE*DESIGN

Photos capture our memories and emotions, becoming an essential part of our lives. For those drawn to the allure of photography, the new features of are truly noteworthy. It cherishes the essence of photography while maximizing its power.

Leveraging Technology to Enhance the Photo Experience

This app allows you to process photos taken with a digital camera using retro lenses and filters, recreating an analog feel.

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© Hipstamatic

The new update introduces a feature that uses 's to generate lenticular images similar to the retro multi-lens cameras of the 1990s. Lenticular technology involves layering multiple photos to create an animated effect. The new 'Action Sampler Mode' uses short video clips captured with to create GIF-like animated images.

Aiming for an App That Isn't Consumed

The new feature utilizes the gyroscope of the to tilt the screen left and right, transforming the photo-taking process into a more active and physical experience with , emphasizing the traditional recording nature of photos and evoking memories.

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© Hipstamatic

specializes in delivering an analog photographic experience and reportedly has no plans to support videos or reels like . Therefore, it does not impose algorithms that force users to consume video content. holds the potential to become a new app for creators seeking a nostalgic photo experience.

The app is free to download, but some features, such as new functions and digital skins, require a subscription of $4.99 per month (approximately 800 yen) or $29.99 per year (approximately 4,800 yen).

As products that blend modern technology with nostalgia increase, is expected to become a tool that expands new possibilities for expression for creators in a different way from the past.