The Ultimate Camera in Photography: The Timeless Commitment of the RICOH GR Series | Focus #109
cover image by Ikumi Watanabe
The GR series by Ricoh has consistently earned the trust of creators through its development process and approach. Since the first GR, the series has continuously pursued three elements: image quality, quick shooting, and portability. The latest 'GR III' perfectly matches modern needs while retaining the reassuring appearance of the original model.
This time, we delve into the secrets of how the GR series has gained immense support over its 20-year development history.
Ricoh's Philosophy in Development
The development of the 'GR III' began with attentive listening to users and understanding their needs. To address inconveniences noted in snap photography, features like image stabilization and a touch-operable LCD screen were incorporated to make snap shooting a more intuitive and comfortable experience.
Image by Sentimental_Jong
The 28mm focal length (35mm equivalent) is also one of the GR series' attractions. The GR has the ability to capture a wide field of view, allowing users to explore creative compositions while framing the entire landscape.
The Simplicity that Captivates Users
The GR series targets experienced users who have handled cameras for years. Despite the decreasing demand for wide-angle photography due to the wide-angle lenses of modern smartphones, the GR series appeals to users who value the skills and perspectives required for thoughtful photography by leveraging its wide-angle lens.
Image by Ikumi Watanabe
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However, due to its simple operability and portability, it has also become beloved by camera beginners, serving both as an entry-level and high-end camera.
The Pillars that Supported 20 Years and the Future of the GR Series
Throughout its 20-year history, the GR series has consistently provided the best experience to users by supporting three pillars: image quality, quick shooting, and portability.
Image by Jang Kumi
The GR series will continue to be cherished as an eternal companion for photography enthusiasts, never losing its charm. Its simplicity and depth, along with its respect for the user's perspective, remain unchanged since the creation of the first GR.
